- Inhalt:
- Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course.
Titelinformationen
Titel: Jonah Berger on Viral Marketing
Autor*in: Berger, Jonah
Verlag: LinkedIn
Kategorie: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
1196
Exemplare
1196
Verfügbar
0
Vormerker
Max. Ausleihdauer: 180 Tage